Marketing : Third Canadian Edition
Type
Book
Authors
ISBN 10
0176416498
ISBN 13
9780176416492
Category
Unknown
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Publication Year
2005
Publisher
Description
ESSENTIALS OF MARKETING, 5th continues the tradition of providing comprehensive, up-to-the minute coverage of key marketing topics in a brief text. ESSENTIALS OF MARKETING, 5th is ideal for those who wish to incorporate outside projects or readings into their course. Key principles are illustrated by hundreds of fresh, new examples, while the latest concepts and theories are covered in detail with numerous illustrations. Organized around the marketing mix, this thoroughly revised text features a comprehensive supplement package. - from Amzon
Number of Copies
1
