Business Marketing: Connecting Strategy, Relationships, and Learning

Type

Book

Authors

F. Robert Dwyer

John Tanner

ISBN 10

0073529907

ISBN 13

9780073529905

Tags

Management, Marketing, Reference, Books

Description

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management. - from Amzon

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